Background
A driven online retail company came to MNB Research facing a serious problem. They'd been doing well initially, but then disaster struck: their main website address expired and ended up in the hands of a rival business. In one fell swoop, they watched their website visitors disappear, customers lose faith, and their brand practically vanish from sight.
This real situation shows us something many companies don't fully grasp: having a solid domain, search engine presence, and location-based targeting isn't just nice to have—it's absolutely essential.
The Problem
Domain Power Gone: All those years of building up their search engine ranking were wiped out because Google and other search engines couldn't find their old site anymore.
Rival Takes Control: The competitor who grabbed their domain was sending all that traffic straight to their own shop.
Disappearing Act: Without proper search engine strategy and location targeting, their adverts were just eating up money without bringing in sales.
Credibility Crisis: When people searched for the brand, they ended up on a competitor's website instead, which completely undermined trust.
MNB Research's Approach
We put together a three-part recovery and growth strategy specifically designed for online retail businesses:
Getting Back Online
Found and secured a top-quality replacement web address.
Created a new website focused on turning visitors into customers, built to grow with the business.
Set up security certificates, speedy web hosting, and smart chatbots to rebuild trust and help customers.
Smart Search Engine Strategy
Carried out a thorough technical review, sorting out broken links, redirects, and behind-the-scenes details.
Started rebuilding their search engine authority by getting quality websites to link back to them.
Focused on online retail search terms like "buy online [product type], top ecommerce SEO services, online shop optimisation."
Created a content strategy including blog posts, success stories, and helpful guides to rebuild their reputation.
Location-Focused Marketing
Used data analysis to pinpoint the areas most likely to generate sales.
Set up targeted advertising campaigns for key international markets including the US, UK, and Middle East.
Created location-specific landing pages to boost sales across different countries.
Outcomes
Organic website traffic shot up by 180% in just four months.
A professional, quick, and secure website helped restore confidence in the brand.
Wasted advertising spending dropped by 35% thanks to focused location-based campaigns.
Customer interaction levels doubled when AI chatbots started handling questions instantly.
The competitive edge was eliminated as customers returned to the revamped official website.
Essential Lessons for Online Retail Businesses
Don't overlook your web address - losing it could mean losing who you are as a business.
Your rivals are keeping an eye out - one mistake can send your visitors straight to them.
Search optimisation and location targeting equal staying alive - skip these and you'll waste cash whilst disappearing from view.
Artificial intelligence and online systems create confidence - modern shoppers want quick, clever interactions.
How MNB Research Can Support You
If you're an online retail brand looking to expand worldwide - or want to steer clear of weak search optimisation and web address mishaps - our Advanced Strategy and Bespoke Solutions Package is made for businesses like yours.
How Smart SEO & Geo Strategy Saved an E-Commerce Brand After Losing Its Domain