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MNB Research — ROI Framework

AI ROI Calculator for Indian Businesses: Is Automation Worth It?

Run the numbers for your specific business — before spending a single rupee on AI.

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The 4 ROI Levers of AI Automation

💰 Lever 1: Staff Cost Reduction

Calculate how many hours per week your team spends on repetitive tasks: responding to routine enquiries, sending follow-up messages, generating invoices, chasing payments, updating records.

Example calculation:

3 staff members × 20 hours/week on repetitive tasks × ₹200/hour = ₹1,20,000/month in automatable cost. AI replaces this for ₹25,000-₹40,000/month — net saving: ₹80,000-₹95,000/month.

📈 Lever 2: Revenue from Better Lead Conversion

Most Indian businesses convert 2-5% of their total leads to customers. With AI-powered instant response and follow-up, this typically rises to 8-15%.

Example calculation:

100 leads/month × 3% current conversion × ₹50,000 average deal = ₹1,50,000 current revenue. With AI at 8% conversion: ₹4,00,000/month — ₹2,50,000 additional monthly revenue.

🔄 Lever 3: Revenue from Retention & Repeat Business

AI-powered renewal reminders, engagement sequences, and loyalty programmes typically increase repeat purchase rate by 20-40% — a significant revenue boost from your existing customer base.

Example calculation:

500 existing customers × 25% annual repeat rate (current) vs 40% with AI × ₹20,000 average repeat purchase = ₹15,00,000 additional annual revenue from improved retention.

💸 Lever 4: Recovered Receivables

For B2B businesses, AI payment reminders typically recover 15-25% more outstanding invoices — directly improving cash flow without additional collection effort.

Example calculation:

₹20 lakh average outstanding receivables × 20% that AI converts from "eventually" to "within 30 days" = ₹4 lakh in faster cash collection per month.

Get Your Custom ROI Calculation

Every business is different. MNB Research will run a custom ROI analysis for your specific situation — calculating your actual automatable cost, projected conversion improvement, and realistic payback period.

Most clients see full payback on AI investment within 60-90 days.

Get My Free ROI Analysis