mridul nanda Twelve questions that tell you whether anyone will actually pay Most founder interviews fail in the same way. The founder describes the idea, the person on the other side is polite, and everyone leaves encouraged. Nothing was learned, but it felt like research. Th... 22-Sept-2026
mridul nanda Desk research or boots on the ground: which does your idea actually need? There is a point in every validation exercise where someone asks whether it is worth sending a person. It is a fair question: fieldwork multiplies the cost several times over. Sometimes it is indispen... 22-Sept-2026
mridul nanda What market validation actually costs in India in 2026 Ask what a feasibility study costs and you will get a shrug and a range. That is not entirely evasion the work genuinely scales with the question but it makes budgeting impossible for anyone who has n... 22-Sept-2026
mridul nanda Why 42% of startups fail, and the part you can check in five days The most common way to lose money on a business idea is not bad execution. It is building something carefully, competently and on time that nobody was waiting for. CB Insights has spent years collecti... 22-Sept-2026
mridul nanda The three AI features that actually save a rep time (and the one that doesn’t) Not all “AI-powered” earns the label. Where Scout’s AI layer actually removes work from a rep’s day — account briefs, reply triage, the ICP assistant — and the one feature that does not save time on its own. 17-Sept-2026
mridul nanda Introducing Scout: B2B lead generation that doesn’t wait for a data budget Most B2B lead generation tools ask you to commit to a data budget before you have proven the motion works. Scout starts from the opposite assumption — and ships three AI copilots in the workflow. 17-Sept-2026
mridul nanda What a ₹9,999 AI Transformation Assessment actually checks Most businesses that ask for "AI automation" do not have an AI problem. They have a hand-off problem: an enquiry that sits in WhatsApp until Monday, an invoice that is typed twice, a follow-up that de... 05-Sept-2026
mridul nanda The lead you answer in sixty seconds is a different lead Ask a sales team how fast they reply to a new enquiry and you will hear "immediately". Pull the timestamps and the median is usually somewhere between forty minutes and the next working day. The gap b... 03-Sept-2026
mridul nanda What enterprise risk advisory taught us about automating small businesses MNB Research began in risk advisory: control reviews, process audits and compliance work for listed companies, pharma majors and fintech platforms. That background shapes how we build AI automation fo... 01-Sept-2026
mridul nanda Nine questions to ask before you hire an AI automation vendor in India The AI automation market in India has moved from novelty to noise. Every agency has a chatbot demo and a slide with a savings number on it. The questions below are the ones we would want a client to a... 30-Aug-2026
mridul nanda Study-abroad advice is paid for by the universities it recommends. Here is how to read it. Most study-abroad counselling in India is free to the student because it is paid for by the destination. Universities and pathway colleges pay agents a commission on every enrolment, typically a perce... 28-Aug-2026
mridul nanda Miss Distance Is the Wrong Number to Panic About Ask most people to rank a list of close approaches and they will sort by miss distance. It is the intuitive number. It is also the one most likely to point attention at the wrong event. Two passes, sa... 20-Aug-2026