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How Much Does AI Automation Cost in India? A Transparent Pricing Guide

No confusing jargon, no hidden upsells. Here's exactly what Indian businesses pay for AI automation — and what they get in return.

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Typical Pricing for AI Automation in India

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AI Chatbot

₹15,000–40,000
One-time setup + ₹5,000–15,000/month

WhatsApp or website chatbot for enquiry handling, lead capture and basic customer support.

Most Popular
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Full WhatsApp Automation Suite

₹25,000–75,000
One-time setup + ₹10,000–25,000/month

Chatbot + broadcast campaigns + drip sequences + lead follow-up automation.

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Business Process Automation

₹50,000–2,00,000
One-time + ₹15,000–50,000/month

End-to-end workflow automation connecting your CRM, accounting, operations and communication tools.

What Affects the Price?

Complexity of your workflows: A simple WhatsApp chatbot that answers FAQs costs significantly less than a multi-step automation connecting your lead form, CRM, WhatsApp, and accounting system.

Number of integrations: Each tool you want connected (Zoho, Tally, Google Sheets, Razorpay, etc.) adds to the setup complexity and cost.

Volume of messages/interactions: WhatsApp Business API charges are based on conversation volume. We help you optimize this so you're not paying for unnecessary messages.

Ongoing support and optimization: Monthly retainer covers keeping your automations updated, A/B testing messages, and adding new capabilities as your business grows.

💡 ROI Reality Check

Most MNB Research clients recover their automation investment within 60–90 days. If your automation saves 1 staff member's salary worth of time — say ₹25,000/month — and it costs ₹15,000/month to run, you're ahead from month one. We calculate this upfront, before you commit.

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