Find out if the market wants it — before you build it.
Four fixed-price ways to test a business idea, a product or a new market. Desk research with a verdict in five working days, or our own person on the ground in the market you are targeting. You get a written answer, not a maybe.
Most ideas are killed by something findable.
Not by bad luck. By a competitor who already owns the shelf, a customer who will not pay what the spreadsheet assumed, or a channel that takes a margin nobody budgeted for. All three are findable in weeks, for a fraction of what building costs. That is the whole job of this service.
Who this is for, and who it is not.
Founders about to commit money
You have an idea and savings you are about to spend. You want evidence before the cheque, not after.
Businesses entering a new city or segment
You already run something that works. You want to know whether it travels to the next market before you sign a lease or hire a team.
Product and design teams
You are designing something new and need to know what buyers actually do today, at what price, through which channel.
Not for you if you already have product-market fit
If customers are buying and you need systems built to serve them, this is the wrong page. You want the AI build packages instead. This service exists to answer whether to build at all.
Four plans. Fixed scope, fixed price.
Each plan contains everything in the one before it. Prices are exclusive of 18% GST. Scope is agreed in writing before any work starts, so the number you are quoted is the number you pay.
Desk Read — ₹10,000
Our existing sector research, read against your specific plan rather than handed over as a generic file.
● Market size and growth for your segment, every figure carrying a named source and a date
● Who already serves this customer, and at what price
● The three failure modes that most often kill an idea like yours
● A written verdict: proceed, narrow the idea, or stop
5 working days. Delivered as a written report plus a 30-minute call to walk you through it.
Demand Test — ₹35,000
Everything in Desk Read, plus we go and ask real buyers instead of reasoning about them.
● 12 recorded interviews with people who would actually buy this
● What they use today, what they pay for it, and who they pay
● A willingness-to-pay range, with the evidence that produced it
● Verbatim quotes you can put straight into an investor deck
About 3 weeks. Recordings and transcripts handed over with the report.
Ground Truth — ₹85,000
Everything in Demand Test, plus one of our people spends three days in the market you are targeting.
● Channel and retail walk: what is on the shelf, at what price, moving how fast
● Conversations with the distributors, dealers or operators your sector runs on
● Photographic evidence, dated and located
● A positioning recommendation you can act on
4 to 5 weeks. Travel and stay are included in the price — there is no separate expense invoice afterwards.
Launch Ready — ₹1,75,000
Everything in Ground Truth, plus we turn the findings into something you can actually put in front of the market.
● Positioning and messaging, written out
● Naming and brand direction
● A live landing page, built and published, so the offer can be tested for real
● A paid-traffic demand test — ad spend is passed through at cost and never marked up
● A 90-day go-to-market plan with owners and dates
6 to 8 weeks. You own everything we produce.
All four plans can end with us telling you not to proceed. That is a successful engagement, and it is usually the cheapest one you will ever buy.
The same sourcing standard as our published research.
Named source or it does not run
Every number in your report carries the organisation it came from. If we cannot attribute it, we leave it out rather than round it up.
Dates on everything
A 2019 market size presented as current is how bad decisions get made. Every figure is dated so you can judge how stale it is.
Rupees where conversions disagree
Where sources report in different currencies or at different exchange rates, we show the rupee figure and the rate we used.
We flag our own sources when they are wrong
Published industry reports contradict each other more often than people expect. Where they do, you get both numbers and our reasoning, not a quiet pick.
Straight answers.
Why is this cheaper than a feasibility study?
Because the six sector studies already exist. A conventional feasibility study starts from nothing every time and prices accordingly. We start from research we have already done and paid for, and charge you for the part that is specific to you.
What if the answer is that the idea will not work?
Then we write that down and explain why. We would rather lose the follow-on work than tell a founder what they want to hear. A clear no in week three is worth considerably more than the fee.
How is this different from your ₹1,49,000 package?
Completely different question. That package builds AI systems for a business that already knows it has customers. This service exists to find out whether the customers are there at all. If you already have paying customers, buy that one, not this.
Will you sign an NDA?
Yes, before any discussion of substance. The idea stays yours, and so does everything we produce for you.
Which markets can you visit in person?
Anywhere in India for the ₹85,000 and ₹1,75,000 plans, with travel and stay included in the quoted price. For markets outside India, tell us where and we will quote the travel separately at cost.
Can I start small and move up?
Yes, and most people should. Start with the Desk Read. If it says the idea has legs, move up to a Demand Test. There is no obligation to buy the next tier and no penalty for stopping.
Tell us the idea. We will tell you what it would take to test it.
No obligation and no pitch deck. Describe what you are thinking of building and we will tell you which of the four plans actually fits — including if the answer is none of them.