Most B2B lead generation tools ask you to commit to a data budget before you have proven the motion works. Scout, the newest product in the MNB Research stack, starts from the opposite assumption: prove the outbound motion on free-tier infrastructure first, then pay for scale once it is earned.
Scout finds companies and people through real-time search — the same public web your SDR would use, automated — enriches what it finds, and writes outreach that is actually personalised to the recipient rather than a mail-merge with their first name dropped in. That much is table stakes for the category.
What is not table stakes is what happens after the first email goes out. Scout ships with three AI copilots built directly into the workflow.
1. An account intelligence brief
Turns any company record into a one-paragraph summary, a “why reach out now”, and three talking points a rep can actually use on a call — pulling in real signals like recent funding or hiring when they exist, instead of generic filler.
2. A conversational ICP assistant
Describe who you sell to in plain English — “mid-market fintech, VP of Risk or Compliance, US and UK” — and Scout turns it into structured targeting criteria, refining it as you keep talking instead of making you fill out a form.
3. Reply triage with auto-drafted follow-ups
Every inbound reply gets classified by intent automatically: interested, not interested, out of office, a referral, a question. For the replies worth answering, Scout drafts a short, human-sounding follow-up that is ready to review and send, not a template.
None of this runs on a black box
Scout is built on the same free-tier-first pattern as the rest of the MNB stack: free AI providers and free search APIs do the work until an organisation’s usage justifies paying for a stronger tier, at which point the same code path upgrades automatically. No re-platforming required to grow into it.
Scout is live today at scout.mnbresearch.com, and the product page is at mnbresearch.com/scout. If you are doing your own outbound and tired of choosing between an expensive data platform and a spreadsheet and a prayer, it is worth twenty minutes on a call.
Introducing Scout: B2B lead generation that doesn’t wait for a data budget