Instagram DM Automation
Turn Comments Into Sales
Instagram DMs are where Indian brands actually sell — and where sales die when replies take hours. Automation answers instantly, captures the lead, and moves buyers to WhatsApp or checkout while they're still hot.
What It Can Do
Comment-to-DM
Someone comments "price" on your reel → instant DM with price and buy link. The highest-converting automation on Instagram right now.
Instant DM replies
Size charts, delivery time, COD availability — answered in seconds, in Hindi or English.
Story reply capture
Story replies become tagged leads with automatic follow-up sequences.
Instagram → WhatsApp
Serious buyers move to WhatsApp, where conversion and reorder rates are higher.
Lead qualification
The bot asks the 2–3 questions that separate buyers from browsers before your team gets involved.
One inbox
Your team sees every conversation and can jump in anytime. Bot handles the repetitive 80%.
Speed Is the Whole Game
Instagram buyers are impulse buyers. Reply in a minute and you keep the sale; reply after 4 hours and they've bought from whoever did. Brands we automate typically convert 3–5× more DM conversations — including the 11pm ones your team will never see.
Most relevant for: D2C brands · e-commerce · salons · restaurants · gyms
Frequently Asked Questions
Is Instagram DM automation allowed by Meta?
Yes — through Meta's official Instagram Messaging API. Accounts get banned for unofficial tools, not API-based automation. We only build on the official API.
What does it cost in India?
Typically ₹4,000–₹15,000/month depending on volume and whether it's combined with WhatsApp automation, plus setup from ₹15,000.
Can it handle Hinglish?
Yes — "ye cod pe milega kya?" gets a correct, instant answer.
Does it work with reels and ads?
Yes — comment automation works on reels, posts, and click-to-Instagram ads, where most D2C enquiry volume comes from.
What about my human team?
One shared inbox; they can take over any conversation at any point.
Your DMs Are Already Full of Buyers
Free audit: we'll look at your profile and show you exactly which automations would pay off first.
Get Free Instagram AuditRelated: AI Social Media Automation · WhatsApp AI Chatbot · AI Lead Generation